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“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
- Hoofer – Poet and Philosopher

The Purpose (Why?)
An organisation generally conducts a benchmarking exercise in order to improve its current performance vis-à-vis other organisations, norms and standards.

What is benchmarking?
Benchmarking is a systematic process of comparing and contrasting processes and activities of an organisation with those of other organisations along similar dimensions.

For a graphical representation of the framework for benchmarking please click here.

What are the benefits of benchmarking?

  •  Benchmarking allows an organization to compare its activities and processes with those of other organizations and with industry or sector norms and standards.
  •  Benchmarking allows to organization to learn from the experiences, lessons and insights from other organizations without having to "reinvent the wheel".
  •  Benchmarking helps to identify which questions to ask to provide focus and direction to the organization.

Who does benchmarking?
A benchmarking exercise can be conducted by members of the organsitation as a self-diagnostic exercise or with the support of an external facilitator.

When to conduct a benchmarking exercise?
A benchmarking exercise can be conducted at any time during the operations of the organisation.

How do I get started?
Cicama is available to assist in any of the following benchmarking activities

  •  Planning and conducting benchmarking studies
  •  Benchmarking literature and references.
  •  List of Benchmarking South Africa (BENSA) members and contact details.
  •  Research
  •  Contact and interaction with The Benchmarking Exchange (TBE) and The Benchmarking Club.


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